Unleashing the Power of LinkedIn

12/06/22 | 12:00 PM - 1:15 PM EST

About the Webinar

Many A/E/C Industry LinkedIn users simply go through the motions of extending and accepting invitations without sufficient thought to strategy—including the image their profile conveys and marketing and business development outreach methodologies. In this workshop, we will delve into the most robust benefits of LinkedIn: networking; gathering market research and intelligence; business development; and market positioning. Through discussion of best practices and case studies, we will ensure that users leverage the power of LinkedIn and avoid wasting time and effort.

Register for the Webinar:


Rich Best from Rob

Rich Friedman

Founder and President
Friedman & Partners

Rich Friedman is Founder and President of Friedman & Partners (www.friedmanpartners.com), a marketing and management consultancy serving the U.S. and Canadian A/E/C industries. The firm’s niche is crafting and implementing growth strategies through market research; strategic market planning; market positioning and PR strategy/implementation; business development consulting and training; mergers and acquisitions research and outreach; and strategic-level retained executive search. Rich has conducted a number of seminars for professional associations and venues and has been featured in ENR, AIA’s Architect and Practice Management Digest, SMPS’ Marketer, NSPE’s PE magazine, and ACEC’s Engineering Inc. Rich earned a B.S. from Cornell University and an M.S. from Penn State University, as well as an MBA from Babson College (where he was a Summa Cum Laude graduate and a Douglas Scholar in Entrepreneurship).