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Strategies for Differentiating Your Firm in a Crowded Playing Field

08/17/22 | 12:00 PM - 1:15 PM EST

About the Webinar

Having conducted thousands of interviews with owners and end-users, Rich Friedman has learned that clients often believe that your firm is equally technically qualified as many other firms. Further, to your clients, your firm may look/feel/sound like many of your competitors. How does your firm stand above the fray? With a focus on maximizing your firm’s return on investment, this webinar will address the following key topics and others:

  • Pinpointing the value your firm confers and its differentiators via a client feedback program
  • Why conducting “win debriefs” is essential to informing your differentiators and perceived value
  • Tools and strategies for communicating your firm’s “special sauce”—including thought leadership—to rise above the fray

Register for the Webinar:


Rich Best from Rob

Rich Friedman

Founder and President
Friedman & Partners

Rich Friedman is Founder and President of Friedman & Partners (www.friedmanpartners.com), a marketing and management consultancy serving the U.S. and Canadian A/E/C industries. The firm’s niche is crafting and implementing growth strategies through market research; strategic market planning; market positioning and PR strategy/implementation; business development consulting and training; mergers and acquisitions research and outreach; and strategic-level retained executive search. Rich has conducted a number of seminars for professional associations and venues and has been featured in ENR, AIA’s Architect and Practice Management Digest, SMPS’ Marketer, NSPE’s PE magazine, and ACEC’s Engineering Inc. Rich earned a B.S. from Cornell University and an M.S. from Penn State University, as well as an MBA from Babson College (where he was a Summa Cum Laude graduate and a Douglas Scholar in Entrepreneurship).