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Business Development for Introverts

06/15/22 | 12:00 PM - 1:00 PM EST

About the Webinar

Many professionals in AEC and environmental consulting industries, especially engineers and scientists, are introverts by nature. Many introverted professionals feel reluctant or uncomfortable about getting involved in business development (BD). Firm leaders can be just as reluctant, focusing their efforts on more extroverted staff. That’s a view that can limit their firm’s growth, limit the professional growth of their employees, and quickly become a self-fulfilling prophecy.

Introverts (and those who manage them), take heart. You really can learn to be more comfortable with—and even enjoy—BD activities. And you can become proficient at BD without the pressure to be someone you’re not. In this webinar, we’ll show you how.

Participants will: 

  • Gain an appreciation for the unique challenges that many introverted engineers and scientists face when participating in BD.
  • Discover how to leverage what drives an introvert into successful BD outcomes.
  • Learn 10 BD tips for introverts and how to apply these tips to their own BD efforts.

Register for the Webinar:


Rich Best from Rob

Rich Friedman

Founder and President
Friedman & Partners

Rich Friedman is Founder and President of Friedman & Partners (www.friedmanpartners.com), a marketing and management consultancy serving the U.S. and Canadian A/E/C industries. The firm’s niche is crafting and implementing growth strategies through market research; strategic market planning; market positioning and PR strategy/implementation; business development consulting and training; mergers and acquisitions research and outreach; and strategic-level retained executive search. Rich has conducted a number of seminars for professional associations and venues and has been featured in ENR, AIA’s Architect and Practice Management Digest, SMPS’ Marketer, NSPE’s PE magazine, and ACEC’s Engineering Inc. Rich earned a B.S. from Cornell University and an M.S. from Penn State University, as well as an MBA from Babson College (where he was a Summa Cum Laude graduate and a Douglas Scholar in Entrepreneurship).