About the Webinar
Most firm leaders believe their primary source of revenue comes from word-of-mouth marketing. And often, this is true! Our happy clients can be our best sales agents, and most firms fail to do is capitalize on the vast potential of referral marketing.
In this online workshop, we will discuss a technique called "Activating Promoters" that turns clients from willing referral sources into actual active referral sources. AE firms implementing this technique with a cohort of 20 seller-doers have found, on average, $1.8M in net new revenue in just 90 days. We will learn the psychology of why clients make referrals and tap into core motivations that avoid "the pitch" and instead enable mutual success.
- Attendees will learn a method to coach seller-doers into successfully gaining new referrals from existing, happy clients.
- Participants will be provided with a tracking matrix to encourage their colleagues to act on the Activating Promoters method, track their progress, and quantify the sales resulting from the process.
- Peers will coach each other on the methods learned, refining each others' technique to maximize effectiveness back in the office.