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Live Webinar

Add $1.8M In Revenue in 90 Days: Workshop for Seller-Doers

04/14/22 | 2:30 PM - 3:30 PM EST

About the Webinar

Most firm leaders believe their primary source of revenue comes from word-of-mouth marketing. And often, this is true! Our happy clients can be our best sales agents, and most firms fail to do is capitalize on the vast potential of referral marketing.

In this online workshop, we will discuss a technique called "Activating Promoters" that turns clients from willing referral sources into actual active referral sources. AE firms implementing this technique with a cohort of 20 seller-doers have found, on average, $1.8M in net new revenue in just 90 days. We will learn the psychology of why clients make referrals and tap into core motivations that avoid "the pitch" and instead enable mutual success.

Learning Objectives:

  • Attendees will learn a method to coach seller-doers into successfully gaining new referrals from existing, happy clients.
  • Participants will be provided with a tracking matrix to encourage their colleagues to act on the Activating Promoters method, track their progress, and quantify the sales resulting from the process.
  • Peers will coach each other on the methods learned, refining each others' technique to maximize effectiveness back in the office.


Register for the Webinar:



Ryan Suydam

Client Experience Officer
Client Savvy

Ryan Suydam co-founded Client Savvy in 2004, to help firms create fierce client loyalty by designing, implementing, and measuring client experiences. He has coached over 500 organizations and over 20,000 professionals on the skills required to be “client savvy.” His clients are twice as likely to be recommended by their clients, three times as likely to realize above-average financial returns, and consistently attract and retain better employees. Based in Raleigh, NC, he welcomes your questions at ryan@clientsavvy.com.




Lucas Hayden

Director, AEC Strategy

Lucas Hayden leads AEC Strategy for Unanet products. Unanet is built to help AEC firms do business better and Lucas, with a background in development, data, education and client services, works to provide solutions that help firms solve problems, innovate, and refine their business processes.